Tag Archives: sustainable lifestyle

The Real Cost of Fast Fashion

Look up the term “fast fashion”. What are the first images that pop up? There may be pictures of mass produced, trendy and cheap clothing, pumped into stores for the consumers convenience. But what most people do not see is how it contributes to over 10% of global carbon emissions. They don’t see the dump where 85% of all textiles go each year. They don’t see the fibers impact on freshwater withdrawal or the 2000 gallons of water used to produced one —yes only one— pair of jeans. This totals at more energy used than maritime shipping and international airlines combined. The cost of fast fashion goes far further than the price-tag.

“The cost of fast fashion goes far further than the price-tag.”

Environmental Effects

Microplastics

It is estimated that synthetic microfibers that are found in textiles and are sizable to a strand of hair are the cause of 35% of the microplastic pollution in the ocean. Textiles is the largest single source contributing to microplastic pollution, emitting 2.2 million tons of microfibers into the ocean each year, or the weight of 440,000 elephants.

Social Impact

Extremely cheap prices mean some cost is being cut in a business so that they are still producing a profit. Oftentimes wages are cut, workers may be put in dangerous conditions, or there is child labour. In South India, the Sumangali scheme is a practice that sends young girl to work in textile factories as bonded labor for low wage or to pay off a debt. Girls live in poor conditions and are mistreated and abused.

Energy

Fast fashion uses more energy just like how accelerated driving wastes more gas. Polyester and cotton are commonly used in fast fashion. Polyester is usually derived from petroleum which is one of the most difficult raw materials to trace back to its source. 2015 data estimates 262% more CO2 is emitted in producing one polyester shirt compared to a cotton shirt. Recycled or renewably sourced polyester (biosynthetics) have more transparent supply chains compared to virgin polyester.

Look for. . .

  • recycled materials– nylon, polyester, cotton and wool
  • organic materials- linen, hemp and cotton
  • tencel (made from wood)
  • monocel (made from bamboo)

5 Ways To Fight Fast Fashion

1. Look for Transparency

The fashion transparency index, made by Fashion Revolution, is a ranking of 250 large fashion brands on transparency of their social / environmental policies, practices and impacts. It encourages brands to share more information to consumers.

This index is not an indicator of sustainability or the ethics of brands. It is just their level of transparency. Fast fashion labels can be transparent while continuing poor working conditions or unsustainable practices. Vice versa, brands who are not transparent may still use ethical policies. Transparency enables consumers to make more informed decisions about purchases. Buying from transparent brands will reveal and allow us to address systematic problems in our supply chain.

2. Quality Over Quantity

Fast fashion often is made from cheap fabrics that will not last long. A quality piece of clothing will be cheaper in the long run and can be worn for a longer period of time. Get the best value by buying something that is made to last.

3. Have Your Own Style

Current trends could go out of style next week. To make sure you actually wear what you buy more than once, make sure the majority of your wardrobe is staple items and items that are your personal style. Buy what you love, not what fits in line with a trend.

4. Shop like an Educated Consumer

Check out The Educated Consumer’s Fashion Directory to find our list of ethicals and sustainable brands that are committed to transparency.

5. Resell or Donate

Plenty of companies allow you to sell clothing online or in store. Consider donating your clothes to thrift stores like Salvation Army or Goodwill. Vietnam Veterans of America also accepts donations of clothing or household appliances. Click the link below to see if there is a drop-off location near you or to schedule a pick-up. Another organization that helps with reducing the effects of fast fashion is The American Red Cross who has partnered with GreenDrop re-sell donated clothes to thrift stores to benefit the Red Cross. Find a drop-off location near you or schedule a pick-up by clicking the link below.

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Earth Day, Every Day

Earth Day is a great reminder to take action to protect our planet. Many people may start by planting a tree or recycling. But a reminder that is set for once every year is not the most productive way to get things done. A better idea for Earth Day is to somewhat resemble New Years. Think of a goal you wish to accomplish in the upcoming year and stick with it. A goal that you can work on everyday will help you create a habit. Earth Day can inspire a new eco-friendly habit or a single lifestyle change.

The Educated Consumer believes that there is a new era among us of people who want to become more eco-friendly. According to Forbes, 77% of people want to learn how to live more sustainably. The Educated Consumer is here to help turn “I want” into “I am”. Starting a new habit can be the first step to a more sustainable lifestyle.

10 ideas for habits you can start

1. Skip meat at least one day a week

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Raising meat takes much more energy than fruits and vegetables. Did you know it takes 1,847 gallons of water to produce a single pound of beef! But when you do buy meat, the best tip is to get it locally sourced. Skipping meat for just one day out of the week can help prevent heart disease and will increase natural nutrients, minerals, and fibre in your diet while reducing man-made, high-saturated, chemical-filled meat. It will take you on the path towards a healthier and more natural diet. The United Nations also found that more than half of the world’s crops are used to feed farmed animals, not people! That is a very unsustainable way to feed nearly 8 billion people and could instead be used to feed the 1 billion of whom go hungry. Eating crops directly is much more eco-friendly.

2. Buy locally sourced foods for your weekly meals

The consumer, grower, and the community are all benefited by a consumers choice to buy locally. Money spent on local farms is reinvested into your community. Also, when you buy locally you can ask about practices used to harvest crops. Imported foods have many more steps for transportation which blurs how and where food was made. You can use the Local Harvest Directory to find farmers selling directly to consumers near you. The National Sustainable Agriculture Coalition also has a National Guide to Finding Local Food where you can find specific state resources.

3. Use reusable grocery bags

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4. Invest in a reusable water bottle

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Not only are reusable water bottles better for the environment, but they may also be better for you. Plastic can contain harmful chemicals like BPA which can leach into water. Stainless steel and some BPA free reusable plastic water bottles will not contain BPA. A family of four who switch to reusable water bottles would save 27 gallons of oil a year and would be saving fossil fuels.

5. Buy reusable drinking straws

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Ecocycle.org states that “Based on the national average, each person in the US will use approximately 38,000 or more straws between the ages of 5 and 65.” But buying just a few reusable straws to put in the car, bags, or leave at home could drastically decrease the number of straws used in the upcoming years.

6. Switch to cloth napkins

Swapping disposable items for reusable ones is always a good idea. Even if you run a separate load of laundry for. then napkins and you buy more expensive ones, the outcome is still better in the long run. Even better, you could buy enough washable napkins to make up a whole load or you can just toss them in with a clothing load. Choosing organic cotton material will additionally reduce the environmental impact of napkins.

7. Start a compost

Biodegradable sraps that we often throw away can be of much better use when put in a compost bin. A composting pile or pail decreases the amount of trash sent to landfills and also minimizes the output of methane. If you live in a city or do not have the room for a compost pile/bin, there should be compost pick-up or drop-off services near you.

8. When you can, hang dry clothing

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Ditch the dryer occasionally. It can be easier to hang clothes outside in the summer time. But for the winter, you may not have enough space to dry all your clothes around your house without having clothing draped on every open wall. So here is what you can do to fix that. Instead of having one specific wash day for a week of clothing, switch to doing a load of laundry a day. Now it won’t take a whole day to wash all your clothes and you will have more room to dry clothes each day. Find one area to designate for hang drying clothes so that a habit can form.

9. Shop smart, research brands, and thrift

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Make sure that brands you shop with hold the same values you do. Research where brands clothing comes from and if it is made fairly with sustainable materials. Does the brand donate any percent of the profit to charity? When buying online, does the brand have eco-friendly packaging? If you find it challenging looking for a honest and eco-friendly brand to buy clothing from, thrifting is always a great option. If you have time, it is always a good idea to go through your own closet and see if you can donate anything to a charity or thrift store.

10. Check often for home maintenance repairs

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Get into the habit of checking fixtures and appliances around your home regularly. A minor repair now can add up in the long run. Cracks or gaps in windows could cause hot or cold air to leek out of your house, raising your bills. Leaking pipes and broken or old fixtures can be costly if not dealt with. For example, LED lightbulbs use 25 percent to 80 percent less energy than regular ones and can last up to 20 times longer. Updating fixtures or appliances can improve the efficiency of your home and decrease the amount of resources it uses from the environment.

When you focus on a habit throughout the year, you can build a routine. I challenge you to find a new habit you can adapt and see if it turns into a routine by the next Earth Day. Many of these ideas may be small, but as you build more eco-friendly habits they can all make a difference. Take the challenge, share it with your friends and family, and see the positive effect it has on you and your environment.